Totally customisable brownies delivered NZ wide

Welcome to our world of modern gifting... send a message they can eat 😋

SHOP ALL
choose your delivery date

choose your delivery date

Personalise your brownie

Personalise your brownie

Handmade in Auckland

Handmade in Auckland

prefect gift for all occasions

prefect gift for all occasions

tell your dad you love him on a brownie 💙

Father's Day is coming up... pre order one of our iconic custom message brownies now and have it delivered on Father's Day!

Pre order for Father's Day

loved across new zealand

See why customers all over NZ choose our brownies for life's sweetest moments ❤️

we've got a loyalty club!

Earn brownie points for every purchase you make, and redeem your points for discounts and vouchers!

Learn more

Hi! I'm Claudia, your sugar dealer

I've been obsessed with baking since I was a kid, and I've wanted my own little bakery for almost as long.

I started THE SUGAR DEALER when I was 18 years old, and what started as a small passion project has since grown into the brownie bakery I'd always dreamed of creating!

Read my story