the sugar story...
Hi! I'm CLaudia, your sugar dealer
I've been baking ever since I was a kid, and have dreamed of owning my very own lil bakery for almost as long.
I started THE SUGAR DEALER in 2022 after a long lockdown spent perfecting my delicious brownie recipe. I was 18, working at Subway and making brownies on the side!
i really love brownies
I love baking them, I love eating them. And with ice cream, omg perfection 😻😻
I actually didn't start The Sugar Dealer with the intention of it being solely brownies, originally it was going to be a little bit of everything - ya know, like cookies and cupcakes and stuff.
Butttt you guys loved the brownies so much that I didn't have time for anything except brownies!
our brownies are built different
You can't make brownies as good as ours with cheap ingredients.
We use all of New Zealand's finest ingredients - Westgold butter, free range eggs and HEAPSSSS of Whittakers chocolate.
Quality is super important to us :)
Sugar that spreads happiness
To us success is not just measured by the amount of money we make, but by the positive impact we make on society, and you!
The Sugar Dealer's mission is to make a day everyday, because we know it's the little things in life, like a compliment from a stranger or a surprise box of brownies, that can really brighten a persons day!
Earth day everyday
We believe sustainability is not an option for businesses, but an obligation. It is our responsibility to protect the world and it's people, which is why we put both environmental and social sustainability at the front of all our decision making.
We pride ourselves in having strong integrity - if something we do or support doesn't align with our values, we won't do it. We put good practice above money.